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[The] founders developed the product after finding that "a core financial consumer base was either underinvested or unhappily invested due to concerns over cost, transparency, performance and quality within discretionary wealth management."
If you are time poor, cash rich and looking for somewhere to invest, who are you going to call? Up to now the answer has been a wealth manager... However, a new online wealth manager is offering a similar service for half the cost, at the click of a button."
Rather than targeting the mass market, the company aims to tap into the wealth management client base, such as those customers serviced by Rathbones, St James's Place and Brewin Dolphin. Speaking to FTAdviser, chief operating officer Mr Salter, who was previously a managing director at JP Morgan, suggested many of the current DFM players in the market create an "illusion of bespoke" by tinkering with ready-packaged portfolios."
One of the most promising challenger firms aiming to take on the established wealth management and private client investment business."
Humans are fundamentally badly designed for managing money ... Hence the launch of a new fund management group this week called Netwealth [...] once aboard, clients are promised first-class asset allocation, together with the performance measurement, customisation and transparency which modern technology makes possible."
According to Netwealth co-founder and CEO, Ransom, Netwealth was designed to assist British professionals who are "underinvested or unhappily invested" make the most of modern technology. "While critical aspects such as a highly qualified team, investment rigour and security of their assets are all vital, they also want to benefit from all that technology can bring, including performance analytics, customisation of their individual investment goals, and transparency when it comes to the true costs of the service."
The company has raised just over £6.5m of investment, understood to be one of the largest angel rounds in the UK in the last five years. It has attracted an investor line-up including Bonham Carter, Michael Hartweg (co-founder, Leonteq), Harvey McGrath (former chairman of Man Group and Prudential), Merryn Somerset Webb (editor-in-chief, MoneyWeek) and Edward Wray (co-founder, Betfair)."
Netwealth's charges are way below total costs of 2%, or more, levied by traditional advisers."
